I was sitting around the dinner table last week at my pals family home, when his father said “oh, I have a dive watch”. What he whipped out blew me away. A 1970,s all original Sharkhunter DOXA. Now, Iv admired the rubestness of DOXA for some time now, but never had the chance of handling one - wow.
So when I saw DOXA had launched this new carbon Aqua Lung, I was fired up. limited to 300 pieces, it makes the reconnection of two legendary brands, DOXA and Aqua Lung.
In 1967, DOXA launches the revolutionary SUB concept with the SUB 300, considered to be the first truly purpose-designed diver's watch that is also accessible to the general public. The radical innovations it introduces quickly make it the benchmark for professionals, too. Rated to 30 ATM, i.e. water resistance to a depth of 300 meters, it marked a first with a patented rotating bezel that allowed the diver to calculate and monitor no-decompression dive times based on the official US Navy dive tables. The watch soon also becomes easily recognizable because of another first: instead of the conventional black or white dials of the time, the SUB’s dial is bright orange. The legend begins.
Since then, DOXA has continuously perfected its diver's watches, and in particular the most emblematic of all, the SUB 300, which remains one of the rare diver's watches to have made its mark in Swiss watchmaking history. The legend lives on.
More than 50 years after its launch, true to its unique tradition of innovation, the legendary SUB 300 is now reinterpreted in carbon. The iridescent effect plays with reflections that change with the intensity of ambient light, making the watch more radical and contemporary. Far from the conventional classic black cases, the texture and colors of forged carbon are simply unique. Matte, raw, high-tech, the material seems both very compact and irregular. This very particular non-homogeneous pattern, achieved by working with randomly oriented carbon fibers, creates a subtle balance between the deference to its roots and the indomitable drive to break new ground – just as the SUB 300 did way back then. The watch is set to be £4'590.00, which for my money is a strong value proposition.
For further details, click here.