Lets face it - there’s nothing more fun than spotting a watch you recognise on a sportsman or actor (well there is - but i’m talking to you watch geeks). And for that reason, this news today is fantastic. For the first time in its history, Panerai, will serve as “Official Timekeeper” of the PRADA Cup taking place from January 15th to February 24th 2021 in Auckland (NZ), and the Challenger Selection Series for the 36th America’s Cup presented by PRADA. The race will establish which team will compete against the Defender, Emirates New Zealand in the America’s Cup final in March 2021. I personally am looking forward to seeing how the watches hold up in this conditions - no doubt they will be put to the test!