In 1983 when Jane Wurwand wanted to start a line of skincare products when she moved to the US from South Africa. What she found was that the local ladies just weren't trained at applying make up and offering beauty therapies. So she set to it. This is another cracking interview from Guy and the folks at NPR. Having listened to the interview here are two reasons (among many) Jane managed to make a success of Dermalogica.
1. Jane focused on adding value first and foremost. She ran free classes for local professionals to learn new skills to take back to their salons. This then allowed her to start selling product for them to use following their classes. She also made sure she really enjoyed the process! and thats infectious.
2. Like all entrepreneurs Jane had dark times, but what kept her going was being able to lean on her partner for support - but crucially they we fighting for a bigger cause. They wanted to start a revolution. Jane's moto was 'let's go change the world' and she seemed to hold that close to the heart when driving the business forward.
Listen to the full interview here.