It struck me this morning chatting to a friend that almost everything in life should be more of what it is. He has been going on dates and dressing up. This isn’t a true reflection of who he is. If he wants to find a suitable partner, he is best to dress as he feels comfortable. Not as he feels he should. This should then deter hose who are are only into him for who he actually is.
This is also true for companies. They are at their best when they are more of who/what they are. Standing out for their differences rather than trying to be everything to everyone.