The Cost Of The Sponsored Post

You know that post on Insta of the dude you thought you knew. The one of him walking away from the supercar, stone faced, holding a bottle of moisturiser in his hand. That one with “paid partnership” at the top. 


I saw one of these this morning and wondered if the payoff from the moisturiser company was worth it? Sure, he will get a bunch of love form people he doesn’t know – but what will the people who do know him think? 


All we have to fall back on our values, and I wonder if people are thinking deeply enough about their foundational qualities before clicking that post button.