You know that post on Insta of the dude you thought you knew. The one of him walking away from the supercar, stone faced, holding a bottle of moisturiser in his hand. That one with “paid partnership” at the top.
I saw one of these this morning and wondered if the payoff from the moisturiser company was worth it? Sure, he will get a bunch of love form people he doesn’t know – but what will the people who do know him think?
All we have to fall back on our values, and I wonder if people are thinking deeply enough about their foundational qualities before clicking that post button.