Words + Images: Justin Hast (Leica M)
You know when you walk into a reastaurant or hotel, and you slowly but surely start to hate the designer, because each and every detail is far, far more considered and beautiful than you could ever have conceived yourself. Well thats how I felt when I walked into the Cubitts Atelier at 68 Jermyn Street today. Wow - what a spot. Think traditional curved glass frontage, hardwood joinery, and blue glazed tiles, a nod to the area’s heritage as the home of gentlemen’s style.
Here are the facts, Cubitts have just opened their fifth store and first Atelier at 68.
Cubitts produce seriously well made (in Hackney Wick) and thoughtfully designed eyewear at hugely reasonable prices. 68 Jermyn St will offer full eye testing facilities to the customers of St James’s, including a working optician area for dispensing, adjustments and repairs.
As well as the core collection (from £125), Cubitts have also developed the St James’s Collection,
sixteen silhouettes representing modern interpretations of classic shapes from the past century, which can be made to order in one of 175 custom colour-ways (from £425).
If your looking for something slightly more special, the good news is that you will be to order the new Cubitts gold service at 68: made-to-measure 18 carat rolled gold spectacles, known as Algha. You will be able to choose from 89,000 possible combinations, with the frames made to order at the UK’s oldest spectacles factory, the Algha Works, in Hackney Wick (from £425).
Tom Broughton, Founder of Cubitts
For further info head over to Cubitts here.