Podcast: The Tim Ferriss Show
Guest: Cal Fussman
Cal is somewhat of a legend in the interview game. He's done them all! To name a few, Mikhail Gorbachev, Jimmy Carter, Jeff Bezos and Richard Branson. Cal is one of the great story tellers of our time. In this interview with Tim you get a led down the story telling path multiple times. I found myself getting chills down the spine hearing some and laughing out loud at others.
When asked for one piece of advice when interviewing, Cal's response hit me like a brick wall.
'If you aim for the heart, you will get into the soul'
So, whether it be interviews in a journalistic sense or one for a job role, ALWAYS aim for the heart first, not the head. We all know the generic questions we get asked in interviews and hear on TV. If you start with the heart, you will quickly get to the soul of an individual. Moral of the story. GO DEEP! The example Cal used for this was with Mr Gorbachev - I won't spoil it for you!
Full interview here.