In November last year I reported on Revolution that IWC was to begin retailing on MR PORTER. There I outlined how I felt it was a momentous moment for the industry, likely to see many leading global brands following suit. This week we see MR PORTER announce a global partnership with Bell & Ross. Those aviation and vintage watch guys among you will be pleased to know that you won't have to wait long before picking up your Edward Green shoes or Canali suit alongside your new Bell and Ross with the official launch being Tuesday the 4th of April. MR PORTER will carry a curated selection of 21 timepieces across the Bell & Ross Vintage and Instruments Collections. Within the 11 timepieces from the Vintage Collection, standout models include the WW1, BR 123 and BR 126 Chronograph. Of the 10 timepieces from the iconic Instruments Collection, highlight models include the BR 03 and BR S.
Designed with four key principles in mind – Legibility, Functionality, Reliability and Precision – and with inspiration drawn from the history of aviation. Bell & Ross watches are much like marmite. They are bold - and like many great brands, they do what they do and they do it well!. As a result, they boast a hardcore, loyal group of fans around the wrold.
“We are thrilled to be launching Bell & Rosson MR PORTER, an independent brand creating true utilitarian timepieces, with a unique blend of contemporary and heritage style. Our customers will have the pleasure of browsing a curated selection of 21 styles, ideal for both the aspirational buyer as well as the established watch collector.” Mr Toby Bateman, Managing Director, MR PORTER
Prices range from £1,400 to £5,000
Make sure you set a reminder in your calendar for the 4th April and head over to MR PORTER.