Podcast: The Tony Robbins Podcast
Guests: Jay Abraham
Tony Robbins and marketing expert Jay Abraham bounced off each-other in this cracker: 'Sooner or later, If you don't bring an innovation benefit on a continuous basis to a customer you won't keep their patronage - a customer can't see you adding value until or unless they appreciate what you are doing, what you have done, what you will do differently for them and that requires marketing. Marketing is two things: the continual educating of a customer or prospect for the life of that customer on the advantages and befits and self serving to them results your company or services brings them that no else does or can or will. The intelligently formulated process of increasing their desire for your product or service. The strategic process of bringing them to closure or completed action. Giving them a basis to discriminate on your behalf'. Jay Abraham